LESS NOISE.
BETTER QUESTIONS.
Short perspectives on making digital work more useful.
Field Notes are short, practical articles from the Deadbolt Digital team on the decisions that shape a good website: what each page is for, when interaction helps or gets in the way, how search engines and AI assistants read a site, and how to map a business workflow before automating it. Each note answers one question, cites its sources, and ends with something you can apply to your own site the same day.
Give every page a job.
A page becomes clearer when its purpose fits into one sentence.
READ THE NOTE ↗︎02 / DESIGNInteraction should earn its place.
Movement is most useful when it reveals something the visitor wants to know.
READ THE NOTE ↗︎03 / AUTOMATIONMap the workflow before automating it.
The useful part of automation starts before tools are connected.
READ THE NOTE ↗︎Get Field Notes by email
Practical notes on websites, search and automation. A few times a month at most, no fluff, unsubscribe in one click.
About Field Notes →